Honda stops production of City, Brio to be next

New Delhi: Supply constraints due to floods in Thailand is wreaking havoc at Honda’s Indian operations and has forced the company to shut down production of the City sedan and Brio compact. It has also cut back the output of the Jazz hatchback to a few hundred units. To tackle the problem of shortage of parts, Honda is making emergency arrangements to source components from locations in China and Japan to normalise output.

Executive said the company will have to slash output by around 95% in December and only a few hundred units will be produced to keep the plant running and maintain manpower. The company’s average production is about 6,000 units after the launch of the Brio.

Jnaneswar Sen, senior V-P at Honda Siel Cars India (HSCI), confirmed that output would be badly hit in December, adding that arrangements are being made to tap other areas for sourcing critical parts. “We are looking at China and Japan very keenly. We hope to firm up things soon and return to normalcy in the coming months, though nothing can be confirmed as of now,” Sen said.

Sources said while production of the City has already been stopped, the Brio will be discontinued from next month. Jazz will have a skeletal production, around 250 units, and a few hundred units of the Civic and Accord sedans will also be made. Honda has stopped taking new bookings for the Jazz at its dealerships due to the uncertainty and the model has a waiting list of over six months. The Brio too has been facing a long queue at dealerships. “The situation is very bad and December could perhaps be one of the worst months for Honda in India,” the sources said.

The company has already started informing the customers about the delay in delivery due to the Thailand crisis. The Brio, which has sold 1,500 units so far, faces a backlog of 6,000 cars. On the Jazz, the pending bookings run up to 4,000 units. Dealer and vendor sources, however, said the situation on the City could improve by the middle of January and on the Jazz and Brio by mid-February.

Honda gets a variety of electronic components and underbody parts from Thailand. The damaging floods came at a time when the company appeared to be coming out of tough times after a massive price correction on the Jazz and the City and launch of the Brio, its lowest-priced car in India. Thailand was the first market where the Brio was manufactured and India followed later. A lot of the car’s key parts are being sourced from Thailand with which India also has a trade agreement – known as the early harvest scheme – as a part of which components can be imported at lower duty rates.

An official spokesperson said India is not the only market to face production halt due to disruption of supplies from Thailand. Honda’s plants in Philippines, Indonesia and Vietnam are already shut due to supply crunch. Honda’s current supply constraint comes after a similar problem earlier this year when Japan was hit by a tsunami and quake. Supply of components was also impacted then, leading to a cut in output.

Nissan to launch MUV in Aug 2012

Chennai: Nissan Motor India’s urban multi utility vehicle (MUV) is expected to be launched in August 2012, a company official said. The MUV will resemble Nissan NV 200, sold in Europe and other parts of the world , and will be pitted against Toyota Innova . The MUV will be unveiled at the Delhi Auto Expo to be held in January , the official said.

The MUV will be developed in partnership Ashok Leyland , under an existing joint venture, and will be rolled out with a Nissan badge . Earlier , the partners had launched the Dost, a 1.25-ton mini truck . The company’s city-based plant , capable of producing 2 lakh vehicles annually , will attain a capacity to produce 4 lakh vehicles by next year. Eighty per centof the vehicles manufactured at the plant are exported.

Nissan, which sold 13,000 vehicles so far this fiscal, is short of reaching its annual target of 40,000 units.

Its CFO Sunil Reikhi said , “We’re 80% on track to achievethe 2012forecast,” and expect 2013 sales to more than double.

The passenger vehicle market in India is going through a lull phase with October cars sales dropping by 23.8%. This is the biggest drop in sales since December 2000, when car sales fell 35%.

Nissan’s passenger vehicles in India are Micra and Sunny. Nissan Sunny will have its diesel version in the market by mid-2012.

Levy on diesel cars will not solve fuel pricing tangle

Mumbai: With a diesel price hike out of the question, the Petroleum Ministry has now shifted its attention to the automobile segment. The idea is to discourage demand for diesel cars by imposing an additional levy on them. This is not the first time this has happened. In 2008-09, better remembered as the year when crude prices touched $147 per barrel, the Centre slapped an additional Rs 15,000- 20,000 on cars with engine capacities ranging from 1500cc to over 2000cc. Naturally, automakers protested but it was clear that the move was directed at large gas guzzlers, which were making the most of subsidised pricing in difficult times. Will the Government target the same segment this time around too? If it does, it is not going to help suppress demand for diesel. Diesel options galore Today, there are more small cars on the road and almost every manufacturer has a diesel option to offer. Over the last few months, with petrol prices galloping away to over Rs 70 per litre (diesel is Rs 46/l), customers are making a furious beeline for diesel compacts. The logical option is to extend the levy to small cars, too, which account for over 70 per cent of sales in the country. The downside is that it could severely affect demand at a time when steep interest rates are already dampening market sentiment. Skewed policy The auto sector, in its turn, believes that the Government would do well to hike diesel prices instead. “When carmakers have worked so hard to achieve cost-efficiencies, why should they bear the cross for a skewed pricing policy?” an industry veteran asked. Excise structure There are other issues to contend with from the viewpoint of the excise duty structure. Small cars are levied 10 per cent and these are categorised as vehicles up to four metres in length and with engine capacities capped at 1200cc for petrol and 1500cc for diesel. All other cars and SUVs pay a higher 22 per cent excise duty. Will the Government have different additional levies for (diesel-driven) small and large cars? Going by the 2008-09 experience, it would not be surprising if this ends up being Rs 10,000 for the compact range and twice as much for all other cars. Would this, in turn, be fair to the automobile industry? “Obviously not, but there is little we can do in the process,” an industry official said. Differential pricing Clearly, this is not a long-term solution for the fuel pricing dilemma that comes back to haunt the Government year after year. The best way forward is to have differential pricing for diesel supplied to cars and commercial vehicles except nobody has a clue on how to make this work. If past experience is anything to go by, this will only lead to mass-scale adulteration of fuels and corruption at the dealers’ end. There is really no way out for the automobile industry this time around either except that it will raise a lot of questions on consistency in policies. The other big risk will arise if demand for diesel cars continues unabated even after the levy. The Government will then have to get back to the drawing board all over again.

Hyundai Eon bookings open tomorrow

Mumbai: The country’s second largest carmaker, Hyundai Motor India, has announced opening of bookings for the ‘Eon’ compact car from Saturday, October 1.

Around 13 years after launching its first model – Santro, the new small car is the company’s answer to the highest-selling car in the country, Maruti Suzuki’s Alto. On sales of around 34,000 units a month, the Alto had no competition in its segment till date.

Developed jointly by the company’s Korean and domestic R&D centres and manufactured at Hyundai’s plant near Chennai, the Eon follows the Korean carmakers ‘Fluidic Sculpture’ design philosophy. With a focus on space and fuel efficiency, it is targeted at first-time car buyers.

“Hyundai is committed to offer products with advanced technology to the Indian market. We are confident that the EON will set a new benchmark in the Indian market with regard to styling, performance, safety and convenience,” Mr H.W. Park, MD and CEO, HMIL, said.

Hyundai, which is also the largest car exporter form India, sells seven models in the country through its 330 dealers. These include the Santro, i10, i20, sedans such as the Accent, Verna, Sonata Transform and the Santa Fe SUV.

Cough up more for diesel cars now

New Delhi: Delhi government has rasied the registration tax on diesel vehicles by 25 % on the existing registration rate from Thursday. The increase has caught many new owners unawares.

While the actual increase in the registration rate is not much – between 1 to 2.5 % – many owners feel the lack of formal notification by the transport department has created confusion at many transport offices.

While the regional offices had been informed of the hike, a copy of the notification was not available at many places. Those who had come to get their vehicles registered, complained that lack of clarity added to the confusion.

A public notification will be out on Friday while the transport department website has already been updated with the information, officials said.

The segment that will be hit the hardest due to the hike will be four-wheelers . Private cars, which pay one-time tax, will be paying fractionally more than before, depending on the cost slab of the vehicle. So, while a four-wheeled vehicle costing less than Rs 6 lakh will pay 5 % registration rate on the cost price; a car priced Rs 6-10 lakh will pay 8.75 % instead of the previous 7 %; cars costing more than Rs 10 lakh will pay a registration rate of 12.5 % now from the earlier rate of 10 %.

Commercial vehicles, which pay an annual fee, will be required to pay 25 % more on the existing annual rate as per the respective slabs.

The increase in tax rates is more of a disincentive than a revenue churner, said government sources. “The increase in revenue collection is around 10-12 %but it is not really the reason behind the move. The idea was to discourage consumers from buying diesel vehicles as they harm environment,” said a senior official.

Officials hope that the hike will discourage consumers from opting for diesel cars. Around 1,300 vehicles are registered in Delhi every day. Of these, approximately 30 % are diesel vehicles.

In the four-wheeled category , the ratio of diesel vehicles is even more- almost 40-50 %, said sources in the transport department.

Car sales growth seen slumping to slowest in decade: Crisil Reuters

New Delhi: Car sales in India is crawling towards sub 5-percent growth, to their slowest in a decade, as rising fuel prices and higher cost of loans continue to bite, Crisil said, indicating further demand slump in one of the world’s fastest growing auto market.

The research firm said on Wednesday domestic car sales is now expected to eke out upto 3 percent growth for the fiscal year ending March 2012, sliding from an earlier forecast of 8-10 percent.

Crisil’s latest estimate is in stark contrast to 2010/11, when domestic car sales grew at a breakneck speed of 30 percent.

Industry body Society of Indian Automobile Manufacturers ( SIAM) expects sales to grow at 10-12 percent this year, but has indicated that estimate may be revised down.

“We have revised our forecasts downwards on account of a rise of 3 rupees in the petrol prices and a 25 basis points increase in interest rates. This would be only the second time in the decade when industry will grow at sub 5 per cent,” Crisil said in a note.

The Indian car market, which saw a 10 percent decline in sales in August, is driven by a burgeoning and aspirational middle class that relies on bank loans for such purchases.

But RBI has raised interest rates a dozen times in 18 months in an effort to battle near-double digit inflation, a move that has hurt credit-based purchases.

“While automobile financiers have not fully passed on the increased rates to end users, uncertainty regarding their decision to pass on the rate hikes, coupled with the burden of EMIs (equated monthly installments) of other loans would impact demand for cars,” Crisil said.

A timely resolution of an ongoing labour dispute and subsequent production loss at the country’s biggest car maker Maruti Suzuki is critical for the industry’s growth, Crisil noted.

If production remains constrained at Maruti, which accounts for roughly half the cars sold in India, industry growth will be “severely impacted,” Crisil added.

M&M, Honda gear up for key launches this week

Mumbai: The next couple of days will see two vehicle launches. No big deal considering the spate of new models hitting the market. However, what makes the Brio and the XUV 500 special is the contrasting position of their individual manufacturers.

While a confident Mahindra & Mahindra wants to go a notch higher in the SUV space, Honda needs to price its car aggressively and get the momentum back in place.

For a little over a year, it looked as if it had lost its way but recent price cuts with the City and the Jazz have put things back in order. “The timing could not have been better with the Brio due to be launched on Tuesday,” sources said.
M&M’s new flagship

M&M’s XUV 500, which will debut a day later, will take over from the Scorpio as the flagship vehicle and priced upwards of Rs 12 lakh. The company believes that its brand is now robust enough to attract buyers to a higher priced SUV.

Nearly a decade ago, when it launched the Scorpio, things were quite different. M&M had broken away from Ford to focus on this Rs 600-crore project, which was meant to take it to another league from offerings like the Armada and the Commander.

It was a big chance but the company was absolutely clear that it had to graduate to the next level. The Scorpio caught the fancy of the market and M&M has not looked back since.

The (ex-showroom) price positioning of its products has also been carefully done. The Scorpio (and its different versions) is right on top priced at Rs 7.3-12.24 lakh, followed by the Xylo (Rs 7.09-9.35 lakh) and finally the top-selling Bolero at Rs 5.19-6.80 lakh. The XUV 500 will end up being the most expensive option but M&M is quite upbeat about its prospects especially when the Rs 12-20 lakh SUV space is still vacant.
Honda’s pricing-
As for Honda, it was categorical from the beginning about sticking to the premium space in cars. This strategy worked effectively with the City and the spin-offs were evident with the Accord and Civic too. There were no hiccups for some years till the script turned awry with the Jazz pricing at over Rs 7 lakh.

Though the City continued its good run, a big shock was imminent on the fuel pricing front. Last year, the Centre decided to deregulate petrol prices but continued with the subsidy on diesel.

This was when Honda realised it was in all sorts of trouble thanks to the large price differential between the two fuels. As petrol began getting progressively dearer, the demand for diesel cars shot through the roof and the City found itself under serious pressure.

Clearly, there was little Honda could do to remedy the fuel pricing situation. Its diesel engine was still over two years away and Honda R&D decided to work overtime and prune the costing structure of the City and Jazz.

With their prices now slashed by Rs 66,000 and Rs 1.5 lakh apiece, the results have been ‘electrifying’ with the crowds back in the showrooms.

Nissan drives into entry-level sedan segment

New Delhi: Nissan drove into the entry sedan segment in India on Tuesday with Sunny, pricing the base variant at Rs 5.78 lakh (ex-showroom Delhi). The model will be manufactured at the company’s Chennai plant and will compete with cars like Maruti’s Dzire, Ford’s Fiesta Classic and Toyota’s Etios.

The Sunny is the second car to be manufactured at Chennai after the Micra hatchback and the Japanese automaker said it plans to sell more than 40,000 vehicles in the Indian market this financial year. The Sunny sports a 1.5-liter petrol engine and Gilles Normand, Nissan’s V-P for Africa, Middle East & India, said the model will focus on the Indian market. “While the Micra has been developed with a big eye on the export markets, the Sunny will have India as a key market.”

Nissan plans to sell nine models in India by 2012, four of which will be imported. The auto maker said it will source more than 85% of the parts for the Sunny from vendors in India, including 40% from suppliers based out of Chennai. Nissan currently imports and sells the X-Trail sport utility vehicle, the premium Teana sedan and the 370Z sports car in India.

Volkswagen evaluating more models for India

Frankfurt: The German automotive major Volkswagen AG has said that the company is evaluating more models for introduction into India plugging in segment gaps, including the possibility of considering its new small car UP!

“While the immediate focus of launch of UP! is on Europe, we will consider this in other markets including India subject to feasibility studies. However, increase in localisation of content is vital for bringing in new models into India,” according to Dr. Ulrich Hackenberg, Member of the Board of Management, Volkswagen Brand and Executive Vice President, Volkswagen Group. The company may also have to localise the cars to suit Indian requirements, he explained.

The India market is strategic for the Volkswagen Group and the immediate focus is on developing the local market rather than addressing exports business potential in the markets around it. The accent is to increase the localisation of content from 70 per cent and take it up to 75 or 80 per cent in the near future and even more, he said speaking to media at the Volkswagen Group stall in the Frankfurt Motor Show.

“The development of suppliers and vendors to meet our expectations is vital for the launch of more cars including small car UP! in India. Unless we have this we would not be able to be competitive. In fact, we are looking a development of the vendor network not only for India but for supply of parts for other manufacturing bases of the company located across the world,” he said.

Mr Neeraj Garg, Member of The Board and Director Passenger Cars in India, told Business Line that the company business is looking up in spite of tough business environment for the automotive sector in India now. “Sales of Vento and Polo have boosted our position in India. The company has invested more than Rs.3,800 crore for the plant near Pune and we have the capability to produce up to 1,30,000 cars per annnum,” he said.

The launch of more vehicles in India hinges on the feasibility studies we have in place for certain segments of cars. The idea is to fill these gaps, which could possibly be a small car, a seven seater, another sedan and possibly a sports utility vehicle.

“We are also developing the dealer network up from 77 now to 100 by year end, which will provide a wider reach,” he said.

Ford eyes rural push; to open one sales outlet every week

New Delhi: After enjoying some success with its small car Figo in India, US auto maker Ford Motor Co. plans to bolster its sales and services network, particularly in smaller cities and towns, to expand market share.

The company aims to double its dealer network to 200 by the end of the year and treble it to 300 by 2015. Nearly half of these will be located in tier III and tier IV cities. It aims to open at least one dealer and services outlet every week until the end of 2012.

“We are going to have significant growth in our dealer and service network, and focus would be on tier III and tier IV cit- ies to a larger extent as we are very much present in tier I and tier II cities,“ said Michael Boneham, president and managing director of Ford India Pvt. Ltd.

This, the firm says, will better place it to take on growing competition. Ford has a market share of 4% in the car market at present, and hopes to take it past 10% by the end of 2015.

Maruti Suzuki India Ltd, the country’s largest car maker, has at least 900 sales outlets, followed by Hyundai Motor India Ltd with 340 while Tata Motors Ltd has 290 dealerships.

Ford’s internal research shows there will be at least 60 cities in India with more than one million people each by 2020, Boneham said. “So the market will be in those cities and we also have to be aggressive about having sales and services net- work in those cities, which have immense potential.“

To tap the potential of Figo–launched in India last year–in small towns and interior India, it is important for Ford to go beyond metros and big cities, said Nikhil Deshpande, research analyst with Mumbai-based brokerage firm PINC Research.

“The company also plans to have at least five-six small cars in the next five years and the kind of expansion it is looking at, that requires a very strong marketing network.